Since the COVID-19 crisis, the investment in virtual reality (VR), augmented reality (AR), and cross reality (XR) accelerates as more businesses are interested in organizing immersive virtual experiences. It means that the development of VR/AR technology is boosting. For example, the WebXR technology company LucidWeb confirms that they receive numerous requests to explain from a business-, solutions- and technology point of view their multi-device VR/AR experiences.
Leen Segers, Founder LucidWeb and Co-founder Women in Immersive Technologies Europe, developed a keen interest in technology during her career: “I have a master in applied economic sciences, and started as a Marketing Transformation Consultant at Accenture. Via several career steps at, e.g., Kaltura and Saffron in London, I became more involved in 2D video distribution. That inspired me to start my own company: LucidWeb. We focus on WebXR technology, allowing us to help organizations showcase high-quality VR, interactive, 360° video, or 3D models (AR) via the consumer browser.” LucidWeb is a member of the VR/AR Association in Belgium. Besides, Leen organizes monthly meetups in AltspaceVR for women in immersive technologies.
LucidWeb specializes in developing middleware software that facilitates businesses to create a 3D experience on multiple devices – desktop, mobile, and VR headset – without building an app. Leen: “The main benefit is that our customers can use one URL to effectively distribute their content to the end-user. The end-user only needs to click on the URL, and it automatically adapts the content to their preferred device. In other words, we make content accessible for desktop, mobile, and VR headsets with just one URL and one click.
“We focus on WebXR technology, allowing us to help organizations showcase high-quality VR, interactive, 360° video or 3D models (AR) via the consumer browser.” – Leen Segers, Founder LucidWeb
Having easy access to 3D experience on multiple devices is a real advantage, especially during the COVID-19 pandemic. Instead of in-person experiences that require travel, it becomes possible to create virtual, 360° video experiences, such as online events, including presentations, workshops and partner booths, or interactive online museum visits. Furthermore, you can think about remote learning courses, e.g., health students attending real-time surgery in a hospital. It is even possible to record the operation in 360° video to create an extended e-learning curve and multi-device VR/AR experiences.
Immersive travel experience
Leen mentions that LucidWeb also created a 360° video travel experience that allows you to discover Cuba: “You can choose between four scenarios. Additionally, we added a geographical map with real-time tracking based on machine learning. In the future, it is possible to extend the Cuba travel experience with local museum visits. It is even an option to create museum visitor profiles.” By collecting the data where visitors in a museum look at, you can recognize if they like, for example, contemporary or classical art. This data allows you to personalize the museum experience by showing visitors their preferred art style objects.
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