Business Essentials – Learn to Speak Business

Business Essentials: Learn to Speak Business Program

Are you looking for an excellent opportunity to increase your business footprint and to help build the confidence and insight we all need to achieve business results and to communicate effectively with, for example, colleagues, customers, and business partners? Join and benefit as a sponsor of the ‘Learn to speak business’ program organized by Vlerick Business School, Trends, and Trends-Tendances. 

Learn to speak business

The ‘Learn to speak business’ program aims to facilitate everyone in an organization to become familiar with all business essentials, and to gain the knowledge and self-confidence to speak out and realize projects. How do you learn the essentials of business language? By developing knowledge and skills in the following five management modules: strategy, finance, marketing, operations, and people skills.

The first edition of the ten-week online ‘Learn to speak business’ program starts on November 21, 2019, with a kick-off event and ends on March 3, 2020, with a graduation event. During these two networking events, students, professors, and sponsors connect to build lasting professional relationships. Furthermore, every two weeks, a new module becomes available online. The use of different learning formats helps students to get the most from the program – including readings, short videos, quizzes, a business simulation, and opportunities to get feedback from peers.

Building blocks of the ten-week online ‘Learn to speak business’ programThe ten-week 'Business essentials' online program is made up of different building blocks.

Five management modules

The ‘Learn to speak business’ program consists of five management modules:

1. Strategy
2. Finance
3. Marketing
4. Operations
5. People skills

Module 1: Strategy 
Carine Peeters, Professor of Strategy, explains that a strategy is not so much a plan but rather a continuous conversation about choices, focus and differentiation. What is a good strategy? It starts with the realization that strategy is not only a topic for top management. The ability to think and act strategically is a crucial skill at all levels of the organization.

The aim of the strategy module is to teach you the language of strategy. You develop an understanding of the basic concepts, learn to ask the right strategic questions, and become comfortable discussing strategy. That results in a better insight into the own organizational strategy and a clear view of what constitutes a winning strategy. Finally, you will learn how to contribute to a successful strategy and identify actions for improvement.

Module 2: Finance
Wouter De Maeseneire, Professor of Corporate Finance, emphasizes that it is necessary to develop a helicopter view of finance. Why? Because every employee contributes to an organization’s financial results. What is the cash flow? What is a profit and loss statement? Insight into your contribution to the financial results enables you to determine what you can change and what you cannot influence.

The aim of the finance module is to make you comfortable with the basic financial concepts and to give you economic insight into the results of an organization. It helps you to take responsibility for your contribution, and to define actions for improvements of the financial results.

Module 3: Marketing
Fred Lemke, Professor of Marketing and Sustainability, illustrates that strategic marketing knowledge and skills are a must in a strong, dynamic, and competitive market. That means it is essential to define your marketing strategy and activities from a customer’s point of view.

The aim of the marketing module is to provide you with the tools you need to identify relevant strategic market players and their interests.

Presenting the ‘Learn to speak business’ program

Module 4: Operations
Ann Vereecke, Professor of Operations and Supply Chain Management, demonstrates that operations management is of strategic importance to an organization. As a general principle, it is critical that the operations unit actively cooperates with the other organizational units and vice versa.

The aim of the operations module is to gain insight into the operations terminology and to understand the importance of cooperation between operations and other internal and external organization areas.

Module 5: People skills
Katleen De Stobbeleir, Professor of Leadership, advocates that the traditional leadership style based on command and control has to shift to a connected style of leadership that focuses on coaching. The three fundamental elements of coaching are goals, feedback, and support.

The aim of the people skills module is to gain a better insight into your coaching and communication style.

Sponsorship options

The ‘Learn to speak business’ program offers companies a gold and silver sponsorship. Besides, it is also possible to create a customized sponsorship package.

Feel free to request more info about this great opportunity to boost your business footprint: Contact Desiree

Share this post

Share on twitter
Share on linkedin
Share on email