Many small and medium businesses switch from in-person events to online events due to the COVID-19 pandemic. Organizing webcasts have become a favorite instrument to bridge the gap caused by social distancing and home-working. However, it is not easy for many companies to choose a webcast provider that meets their needs for quality, price, ease of use, and engagement. Therefore, together with my business network, I created a first-class, full-service webcast solution powered by the ON24 platform. It lets you organize effective and efficient webcasts for your customers, prospects, and partners: HelpToGrow WebCasting.
A webcast, or live broadcasting over the internet, is an excellent way to engage with a broad audience online. Participants can follow your webcast via their desktop, laptop, tablet, or smartphone. Besides, they see and hear the speaker(s), and you can facilitate direct interaction. To create a first-class HelpToGrow Webcast, you need to take in mind the following three steps:
Step 1: Pre-production
The pre-production step of a webcast requires you to answer the next questions, e.g.:
- Why do you want to organize a webcast?
- Who is your target audience?
- What content do you want to deliver, and who is going to produce it?
- What is your budget?
- Do you want to live broadcast with audio as well as a webcam?
- Which platform fits your needs best?
- How are you going to promote your webcast?
Step 2: Production
During the production step, it is essential to create valuable content that resonates with your target audience and fits the webcast format. Furthermore, the speaker(s) must be able to use the platform’s functionalities and feel comfortable to present. Therefore, it is advisable to perform a dry run of your HelpToGrow Webcast. Last but not least, it is also worthwhile to ensure technical assistance during the webcast.
Step 3: Post-production
After the webcast took place, it is time to:
- Evaluate the broadcast based on data analytics
- Follow up with participants via, e.g., e-mail including recording and next actions
- Define lessons learned
- Update your digital marketing plan if applicable
HelpToGrow WebCasting for SMB’s
What if you can broadcast your webcast on a topnotch platform and create engaging experiences for your customers, prospects, and partners? The good news is that HelpToGrow WebCasting is a full-service platform powered by ON24, including:
√ Dedicated webcast manager
√ Up to 1000 live participants
√ Unlimited registrations and on-demand viewers
√ Custom-built, fully-branded webcast (your logos and content)
√ Webcast Platform 10 widgets viewer
√ 30 minutes preparation call before the webcast
√ Synchronized slides, audience polls, recorded video clips, URL pushes
√ Custom registration, e-mail, and audience console pages
√ Automated archiving
√ Real-time analytics reporting
√ Post-event e-mail support
HelpToGrow Webcasting offers you a free demo to experience the platform yourself. Additionally, based on your needs the pricing options include pay-as-you-go as well as customized pricing if you require more than 10 webcasts.