Building customer success and growing your business requires a strategy. It is crucial to have insight into your customers' frustrations and desires. How do you meet their demands with your products and services?
Your business plan is an excellent starting point to answer questions about, e.g., target audience, market insights, products and services, competitors, unique selling point(s), and sales and marketing channels.
Besides strategy, it is also essential that you set up the right tactics to engage your customers and achieve sales and marketing objectives.
Do you want to establish the right strategies and tactics to create customer engagement and grow revenue and brand advocacy?