MPEG Meeting Brussels 2020

From January 8 to 17, 2020, the 129th Moving Picture Experts Group (MPEG) meeting takes place at Square – Brussels Convention Center, a prestigious venue right in the centre of Brussels. MPEG is a worldwide standardization committee, part of the International Organization for Standardization (ISO). It plays a leading role in developing international standards for coding video, audio, 3D graphics, and big data to satisfy a wide range of applications in everyday life.

Meet 500 MPEG tech industry experts and executives

The MPEG Meeting Brussels 2020 is unique. Why? Because it is not an academic event or trade show. Instead, it aims at developing the foundations of future technology. Every quarter, the 500 expert delegates of the MPEG committee meet to define future codecs. Besides contributing to future immersive technologies in MPEG-I, Belgian engineers are very active in developing the first ISO/MPEG standard for compressing genomic data (MPEG-G).

On top of its standardization of core video coding technologies, such as H.264/Advanced Video Coding (AVC), High-Efficiency Video Coding (HEVC) and, more recently, Versatile Video Coding (VVC), MPEG has started a new activity, MPEG-I, where the ‘I’ stands for ‘Immersive’. In concrete terms, this means developing codecs for virtual reality applications and new glasses-free 3D displays known as light field displays. These applications involve transmitting a vast number of images per second, much more than what is needed for our current digital TV, requiring the development of new codecs.

Program objectives of the MPEG Meeting Brussels 2020

Currently, MPEG is developing the upcoming compression standard (MPEG-I) for immersive video applications. Moreover, according to the roadmap, the finalization of an important section of the MPEG-G standards takes place in January 2020. Besides, the plan is also to finalize the Essential Video Coding (EVS), and VVC standards in 2020. In other words, significant milestones for future MPEG codecs are part of the MPEG Meeting Brussels in January 2020.

Program objectives of the MPEG Meeting Brussels 2020

Hundreds of industry experts from all over the world and all continents attend the MPEG Brussels Meeting. It is an excellent opportunity to network and showcase your companies’ product or solution. Therefore, you can benefit from standardized and customized partnership options:

Diamond Partnership (€12.500)

• Booth during the full MPEG meeting (2x3m2)

• VIP dinner tickets – 5

• Meeting tickets – 15

• Large logo on slide presentations and program booklet


Platinum Partnership (€10.000)

• Booth during the full meeting (2x2m2)

• VIP dinner tickets – 3

• Meeting tickets – 10

• Medium logo on slide presentations and program booklet

 Booth space – Square, Brussels Convention Center


Gold Partnership (€5000)

• Booth during the full meeting (2x1m2)

• VIP dinner tickets – 2

• Meeting tickets – 5

• Small logo on the program booklet


Silver Partnership (€2500)

• Booth during the first day of the meeting (1x1m2)

• VIP dinner ticket – 1

• Meeting tickets – 2


129th MPEG Sponsoring – Brussels

Belgian MPEG Representatives

Professor Gauthier Lafruit (ULB) is co-chair of the MPEG-I Visual (video) working group, coordinating the scientific experiments that are conducted to eventually define the MPEG-I standard. Besides Professor Lafruit, there are three more Belgian representatives:

1. Professor Christophe De Vleeschouwer (UCLouvain) is research director with the FNRS. His main interests are video and image processing for visual scene interpretation and content management applications, including transmission, flexible and personalized access, and autonomous acquisition/editing. Additionally, his research group has contributed to standard-setting bodies such as W3C, MPEG, JPEG, DVB, and ITU.

2. Tom Paridaens (UGent) has conducted research contributing to standardization efforts on HDR video, and his work has laid the foundation for the coding part of the MPEG-G standard, dedicated to coding genomic information.

3. Glenn Van Wallendael (UGent) has conducted research contributing to core video coding technologies (H.264/AVC, HEVC, VVC) and transcoding architectures such as Network Distributed Video Coding.

Do you want to partner up shape the MPEG future with hundreds of experts from all over the world? Contact Desiree

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Business Essentials – Learn to Speak Business

Business Essentials: Learn to Speak Business Program

Are you looking for an excellent opportunity to increase your business footprint and to help build the confidence and insight we all need to achieve business results and to communicate effectively with, for example, colleagues, customers, and business partners? Join and benefit as a sponsor of the ‘Learn to speak business’ program organized by Vlerick Business School, Trends, and Trends-Tendances. 

Learn to speak business

The ‘Learn to speak business’ program aims to facilitate everyone in an organization to become familiar with all business essentials, and to gain the knowledge and self-confidence to speak out and realize projects. How do you learn the essentials of business language? By developing knowledge and skills in the following five management modules: strategy, finance, marketing, operations, and people skills.

The first edition of the ten-week online ‘Learn to speak business’ program starts on November 21, 2019, with a kick-off event and ends on March 3, 2020, with a graduation event. During these two networking events, students, professors, and sponsors connect to build lasting professional relationships. Furthermore, every two weeks, a new module becomes available online. The use of different learning formats helps students to get the most from the program – including readings, short videos, quizzes, a business simulation, and opportunities to get feedback from peers.

Building blocks of the ten-week online ‘Learn to speak business’ programThe ten-week 'Business essentials' online program is made up of different building blocks.

Five management modules

The ‘Learn to speak business’ program consists of five management modules:

1. Strategy
2. Finance
3. Marketing
4. Operations
5. People skills

Module 1: Strategy 
Carine Peeters, Professor of Strategy, explains that a strategy is not so much a plan but rather a continuous conversation about choices, focus and differentiation. What is a good strategy? It starts with the realization that strategy is not only a topic for top management. The ability to think and act strategically is a crucial skill at all levels of the organization.

The aim of the strategy module is to teach you the language of strategy. You develop an understanding of the basic concepts, learn to ask the right strategic questions, and become comfortable discussing strategy. That results in a better insight into the own organizational strategy and a clear view of what constitutes a winning strategy. Finally, you will learn how to contribute to a successful strategy and identify actions for improvement.

Module 2: Finance
Wouter De Maeseneire, Professor of Corporate Finance, emphasizes that it is necessary to develop a helicopter view of finance. Why? Because every employee contributes to an organization’s financial results. What is the cash flow? What is a profit and loss statement? Insight into your contribution to the financial results enables you to determine what you can change and what you cannot influence.

The aim of the finance module is to make you comfortable with the basic financial concepts and to give you economic insight into the results of an organization. It helps you to take responsibility for your contribution, and to define actions for improvements of the financial results.

Module 3: Marketing
Fred Lemke, Professor of Marketing and Sustainability, illustrates that strategic marketing knowledge and skills are a must in a strong, dynamic, and competitive market. That means it is essential to define your marketing strategy and activities from a customer’s point of view.

The aim of the marketing module is to provide you with the tools you need to identify relevant strategic market players and their interests.

Presenting the ‘Learn to speak business’ program

Module 4: Operations
Ann Vereecke, Professor of Operations and Supply Chain Management, demonstrates that operations management is of strategic importance to an organization. As a general principle, it is critical that the operations unit actively cooperates with the other organizational units and vice versa.

The aim of the operations module is to gain insight into the operations terminology and to understand the importance of cooperation between operations and other internal and external organization areas.

Module 5: People skills
Katleen De Stobbeleir, Professor of Leadership, advocates that the traditional leadership style based on command and control has to shift to a connected style of leadership that focuses on coaching. The three fundamental elements of coaching are goals, feedback, and support.

The aim of the people skills module is to gain a better insight into your coaching and communication style.

Sponsorship options

The ‘Learn to speak business’ program offers companies a gold and silver sponsorship. Besides, it is also possible to create a customized sponsorship package.

Feel free to request more info about this great opportunity to boost your business footprint: Contact Desiree

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