VR/AR and Virtual Events

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The COVID-19 pandemic urges us to practice social distancing and home-working. We all have to adapt to a new normal. For many organizations, that means focusing on a virtual first strategy. To survive in the short- and long term, it is worthwhile to check if your business events can benefit from immersive technology. Whether it be virtual reality (VR), augmented reality (AR), or mixed reality (MR). During the VR/AR Global Summit Online on June 1-3, 2020, you discover how VR/AR helps you to organize engaging virtual events.

Anne-Marie Enns is an Executive Producer, and Founder of Pulledin specialized in producing award-winning virtual and live conferences. She is also a board member at the Vancouver Chapter of the VR/AR Association (VRARA). The VRARA is an international organization focusing on collaboration between innovative companies and brands in the VR and AR ecosystem. The aim is to accelerate growth, stimulate research and education, and develop industry standards. Additionally, Anne-Marie is the Executive Producer of the VR/AR Global Summit Online taking place on June 1-3rd, 2020.

Using VR/AR at events

Why do you want to organize a virtual event with VR/AR? Anne-Marie emphasizes that it is essential for businesses to answer this question: “It all starts with defining your virtual event objectives, e.g., lead generation, networking, brand advocacy. Moreover, you need to have insight into your target audience and understand how to meet their needs. Besides, what content do you want to deliver to the audience, and is using immersive technology a good fit? For example, I don’t advise VR/AR for a one-off event due to the investment in time, human resources, and money.”

When you decide to organize a virtual event with VR/AR, partnering with immersive technology event experts is crucial. They help you to create a virtual event strategy, design the event experience, and provide information about various virtual platforms. Nowadays, not everyone has a VR headset. So, it is vital to choose a platform that creates engaging event experiences for VR headsets as well as desktops and mobile devices.

“The VR/AR industry has seen a surge in business due to the COVID-19 crisis. Many organizations move from in-person events to virtual events.” Anne-Marie Enns


VR/AR Global Summit Online Conference 

On June 1-3rd, the VR/AR Association (VRARA) kicks off the first VR/AR Global Summit Online. It allows you to connect with the best immersive technology market players across industries. Ann-Marie: “You will learn how to grow your business more effectively and efficiently through the use of VR/AR. The fully packed program includes over 100 presentations, an expo with virtual booths, speed dating, and social events. You also have the opportunity to network in groups and meet virtually one-on-one, including sponsors and speakers.” In short, it is the online go-to-conference if you desire to include immersive technology into your operations, such as organizing virtual events with VR/AR.

Are you interested in how VR/AR can help you organize engaging virtual events? Contact Desiree

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