Companies are developing more products and services that are ready to connect to the internet as data has become a valuable resource for creating business value. An Internet of Things (IoT) platform enables you to collect, analyze, and monitor data in real-time. However, business leaders often want to understand better how to connect their product or service to the internet, retrieve the data, and use it to create business value.
Thomas Dalberto, Account Manager Benelux at Altair, supports companies to innovate better through engineering simulation: “We develop engineer software to do digital prototyping, manufacturing process simulation as well as IoT platform and Data intelligence solution. Our approach is called ‘simulation-driven design,’ which means that we digitally simulate how your product or service reacts based on its design. Through mathematical- and physical equations, we test how it will thrive in the real world. In short, Altair provides the knowledge and technology needed to implement your digital twin strategy.
Data and IoT: wind turbines and beer breweries
How can you leverage your data with an IoT platform? Thomas demonstrates this via two business examples: wind turbines and beer breweries.
If you want to develop wind turbines, you create a prototype and test the structural components, electric motor, aerodynamics, and so on. The next step is to start using the prototype and collect, through sensors, relevant data such as wind speeds, rotating speeds, and maximum vibration. Thomas: “The IoT platform not only collects data via sensors but can also analyze and monitor it. Besides, it is an opportunity to innovate faster and reduce the cost of prototyping. For example, your IoT data shows that your wind turbine blades are turning too fast, which increases the maintenance cost of the motor. Due to this data insight, you can adjust the design of your wind turbine to avoid high maintenance costs and even failure of the engine. Last but not least, the data also makes it possible to create a model that predicts the maintenance of your wind turbine to avoid downtime.”
Do beer breweries need data? Thomas explained during the DataBeers Brussels Meetup why beer breweries need data and how an IoT platform helps you to leverage data by:
- Creating new products
- Improving marketing efforts
- Protecting assets and fraud detection
Thomas Dalberto presenting the beer breweries case at the DataBeers Brussels Meetup
1. Creating new products
A Spanish brewery wants to extend its beer offerings. They decide to take a data-driven approach. Thomas explains: “First, they collect and analyze data about the ingredients of their popular beers with the support of our IoT platform. Based on the results, they create four new beers out of barley, yeast, hop, and water. Then, they test the new beers at their customers and monitor in real-time the consumption. How does this work? They use a flowmeter, an IoT device placed between the beer keg and the tap. Each time the tap opens, the beer passes through the internal blades of the flowmeter and sends electronic pulses to the connected wire. The data goes to the IoT platform, and after analysis, a dashboard visualizes it. It allows the brewery to identify the most successful beer and to start commercializing it. The good news is that the new beer is already available at the supermarkets in Spain.”
2. Improving marketing efforts
Before using the IoT platform, it took the marketing department of the Spanish brewery two to three months to collect enough data to create a meaningful sales report. “By implementing the flowmeter and the IoT platform, they now monitor in real-time the beer consumption. It also enables them to get information about, for instance, the average amount of beer served per day, the most popular beer, and the best period for a marketing campaign. These data analytics help to monitor and improve the beer marketing efforts, Thomas says.” It is even possible to use the data for creating a predictive marketing model to determine which strategies and actions have the highest probability of succeeding.
3. Protecting assets
5 and 1 million! Already in 2014, Baker reported this is, respectively, the amount stolen by thieves, not in euros cash but stolen kegs. Therefore, asset protection is a necessary legal action for breweries. The IoT technology assists them in tracking the position of each beer barrel via sensors connected to the internet: from brewery to customers, and vice versa. Though the IoT data supports breweries to manage their assets, it is also possible to create a data model for predictive logistics to lower the cost per order. A good example is to predict when to organize the delivery of full kegs and pick-up of empty kegs.
In summary, an IoT platform enables you to collect, analyze, monitor, and visualize data. It is an opportunity to efficiently and effectively create business value with data. Besides, it is easy to change your strategy based on the data you receive from the IoT platform and to develop models for predictive purposes.
Do you want to leverage your data and create business value with the power of IoT and data intelligence? Contact: Thomas Dalberto, Account Manager Benelux at Altair.